When it comes to marketing, many people will agree that packaging is often overlooked. This can lead to a problem because when the product reaches the customer, they may not be excited about it and purchase it. Often times companies will spend money on other aspects of their business over designing their products’ packaging.
However, businesses should know that attractive pre roll box packaging is more than just keeping things looking nice – it also makes people feel special. Attractive packaging helps maintain the class and standard of consumers by making them feel appreciated for buying from your company.
Overall, branding is extremely important in the design of your packaging. It not only gives you a look, but it communicates who that product belongs to and why people should buy it.
The best way for a company to do this is to have an attention-grabbing color scheme on the box, writing on both sides of the box, and high-quality materials. Customers are drawn in by what they see and stay with the product because of what they read.
It is important to put all of your text on both the front and back of the box. The front has logos, brand name, and information about the product. The back has more information that people might not know if they can’t see it on the other side. If you do this, then you will always have people who are able to read about your product on both sides of their box.
If the placement of information changes from one side to another, then there is difficulty in talking to customers about important features or benefits of your product.
Shoppers have become accustomed to being able to feel what buy before they own it. They evaluate products as much by touch as they do by sight. And packaging is often the first interaction a shopper has with your product or service so it needs to be crisp, sturdy and tactile. It is easy to open and those difficult clamshell packages need to go away already.
Finally, design your company’s brand if possible: for instance:
Fonts
One of the most common mistakes I see is people using hard to read or hard to understand fonts. This looks good on the computer screen, but it often becomes distorted when transferred from design software to a printing device. If you can’t read the words on the cover, then you’re going to have a problem selling that product. Use the same font type/style in all of your marketing materials.
High quality photos are good to show on the computer screen. But when you look at them in real life, they are usually low quality or have high contrast. If you are not familiar with this process, talk to your vendor. They will either have a printer in-house or can recommend someone who does it for your house.
Use consistent color schemes
The best way for a company to do this is with an attention-grabbing color scheme for their package design. They should also use information on both sides of the box and high-quality materials that will make customers want the product.
If the color scheme is right, you aren’t going to need a lot of graphic design work. Simple can be better: if your product cover only needs one or two colors, don’t use them all. You want one to pop and catch attention while not distracting from the book itself.
Companies want to make their customers happy. Some colors are bright and others are dark. Bright colors will attract customers. Dark colors might mean that the company does not want more customers or that they do not take interest in growing their customer base so it will probably be hard to get new people to buy their product if they use dark colors.
When considering color schemes, test them out on friends and family members until you find the best combination for attracting new customers and keeping your old ones happy with your brand name.
Use similar layouts that always include certain key imagery.
For instance, you must first know how to use your design software before attempting any branding techniques. You are in need of encouragement to find other resources for learning basic graphic design principles. It is ideal to take a class on marketing and branding if possible. Of course, few (if any) of us are graphic designers and certainly none of us has the time or resources to create custom work for every item we want to get into market.
An effective package will accomplish several things:
- It’s going to help get your product noticed among the crowd
- Packaging is going to communicate what makes your product unique like tuck end box printing from all others on store shelves
- it’s going to help you sell more product.
- It must communicate what makes your product special
- When you’re creating a graphic design that will use for marketing, it’s important to remember several things:
- Your package must attract the right consumer and is going to have a shelf life. Eventually your product replaces by others on store shelves.
- It must get noticed among the crowd.
- If you can create a comprehensive brand strategy You may want to hire a professional graphic designer with knowledge of branding and marketing or perhaps invest in a textbook or two on basic principles of marketing and branding.
A package must communicate the quality of your product and its contents. It also must be functional and tell consumers what they can do with it or how to use it. It must contain information about where, when and by whom the product was made.
Remember too that technology is constantly changing, so you’ll want to make sure your design will look good not only now but five years from now as well. Make sure there’s consistency across all platforms (marketing materials such as pamphlets, catalogs, ads). The idea is to create a cohesive style for your brand throughout all touch points of consumer contact. Consumers draw towards brands that offer quality products, service and experiences.
Conclusion:
When it comes to marketing, people often overlook the importance of packaging. When a product reaches a customer, they may not be excited about it and buy it. Often times businesses will spend money on other aspects of their business instead of designing the packaging for their products. But this can lead to problems because attractive packaging does more than just make things look nice – attractive packaging helps maintain the class and standard of consumers by making them feel special or appreciated for buying from your company.
If you want to make sure customers are happy with what they receive in exchange for spending money with you, don’t forget about how important having an appealing package design.
